Episodes
Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
APRIL 25, 2023
In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discuss...
Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
APRIL 11, 2023
In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working w...
Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
MARCH 28, 2023
In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise comp...
Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
MARCH 14, 2023
In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in f...
Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
FEBRUARY 28, 2023
In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, wo...
Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
FEBRUARY 14, 2023
In this episode, host Dave Yovanno sits down with Madi B Webb, a highly successful, driven and authentic content creator with millions of followers across platforms like TikTok, Instagram, YouTube and Pinterest. Madi lets us in on her journey as a c...
Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
JANUARY 31, 2023
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has...
Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
JANUARY 17, 2023
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agenci...
Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy
DECEMBER 13, 2022
In this special solo episode, Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com shares his thoughts on what a modern partnership strategy could look like, and things you should consider when developing your own part...
Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
NOVEMBER 29, 2022
To kick off the third season of The Partnership Economy, host Dave Yovanno sits down with Brad Hoos, CEO of The Outloud Group, a successful influence...
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