Episodes
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How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
MARCH 25, 2025
Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
MARCH 11, 2025
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with ...
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How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images
FEBRUARY 25, 2025
Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win ...
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Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead
FEBRUARY 11, 2025
It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear thei...
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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
OCTOBER 01, 2024
In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into t...
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Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
SEPTEMBER 17, 2024
In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-l...
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Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
SEPTEMBER 03, 2024
Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to a...
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Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
AUGUST 20, 2024
In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strate...
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The Partnership Economy will be back soon with new episodes
JUNE 18, 2024
The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.
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Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
JUNE 04, 2024
In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’...
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