The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Latest Episodes
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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
OCTOBER 01, 2024
In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into t...
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Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
SEPTEMBER 17, 2024
In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-l...
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Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
SEPTEMBER 03, 2024
Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to a...
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