The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Latest Episodes
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How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom Nation
JULY 21, 2026
Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out?In this episode, Todd Crawford sits do...
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Midseason Break: We'll Be Right Back!
JUNE 09, 2026
We're halfway through Season 7 and taking a quick summer break, but more partnership conversations, creator stories, and publisher insights will be back before you know it! W...
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From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja
MAY 26, 2026
The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine.
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