The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Latest Episodes
Episode cover art
Inside One of the Largest Creator Programs on YouTube with Steve Messa, Head of YouTube Creator and Influencer Program at BetterHelp
SEPTEMBER 15, 2026
For the brands that dominate, partnerships aren't just a creator strategy; they're a full-blown operating system. But how do you actually build that out?In this episode, Dave Yova...
Episode cover art
What Marketers Can Control When AI Changes Everything with Nick Wedewer, VP of Growth Marketing at Hims & Hers
SEPTEMBER 01, 2026
Search is changing. Data is disappearing. Attribution is harder than ever. So what's a marketer actually supposed to control?In this episode, Dave Yovanno sits down wit...
Episode cover art
Why Growth PR Belongs in Every Affiliate Strategy with Kaila O'Connor, Founder of KMO HAUS
AUGUST 04, 2026
A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously.
Listen on
More Episodes