The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Latest Episodes
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Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
MAY 21, 2024
In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to h...
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Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
MAY 07, 2024
Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across indust...
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Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
APRIL 23, 2024
When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone...
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