The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Latest Episodes
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Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
APRIL 22, 2025
When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a ...
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How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
MARCH 25, 2025
Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
MARCH 11, 2025
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with ...
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