The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Latest Episodes
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How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
SEPTEMBER 09, 2025
AI this, AI that… but what about the creator economy!? With all the buzz around artificial intelligence, it’s time to connect the dots to creator marketing. In this episode of The Partnership Economy, Todd is joined by Brian Klais, Founder of URLgen...
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Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival
AUGUST 26, 2025
Understanding Gen Z might feel like navigating uncharted territory, but what if your brand's success depends on it? In this episode, Dave Yovanno sits down with Ben Harms, Chief Growth Officer at Archrival, a creative agency built to help brands tru...
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Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks
MAY 20, 2025
In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land on the perfect formula for a winning brand strategy. One of those pros is Amanda Mount, Director of...
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