To kick off the third season of The Partnership Economy, host Dave Yovanno sits down with Brad Hoos, CEO of The Outloud Group, a successful influencer marketing agency. Brad shares his perspective on what’s unique about working with influencers, especially as a way of acquiring new customers or revenue. He also shares his top tips for brands hoping to find influencers that are a fit for their campaigns and vice versa. Finally, Dave and Brad discuss new and emerging trends in the influencer marketing space, as well as what they have learned from their years of experience working in partnerships.
This podcast episode was produced by Quill.