In this conversation with Director of Growth & Digital Product at Caraway, Josh Knopman, he talks about partnerships and marketing. Today, you’ll hear about Caraway’s interesting founding story, how they’re acquiring customers, identifying and working with various partners, partnerships versus advertising, taking advantage of the advertising snowball effect, some of the challenges of dealing with partnerships, thinking about the compensation model, and get Josh’s valuable advice to his younger self.
Josh specializes in customer acquisition, digital products, and data analytics, and nerds out on consumer tech, decision theory, and digitally native brands. He holds a BSc in Marketing and Supply Chain Management from Indiana University - Kelley School of Business.To secure your ticket for Partnerships Experience 2022, visit www.ipx22.splashthat.com. Join us on June 14th at Pier 60 at Chelsea Piers, NYC for the one event where all players in the partnership economy come together to discover, network, and exchange ideas for business growth.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
Episode Outline[00:44] About Caraway[02:54] What are Caraway customers looking for?[04:17] Acquiring customers, revenue, and partnerships[09:04] Identifying and working with partners[13:15] Partnerships vs advertising[16:48] Thinking about partnerships at Caraway[21:38] The advertising snowball effect[23:27] The biggest challenge dealing with partnerships[25:15] The compensation component[29:53] Interesting things that are top of mind[32:11] Josh’s advice to his younger self