Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
In this conversation, Michael McNerney, Publisher at Martech Record, talks about sales, advertising, and content creation. Hear about the three big sales and advertising shifts, maintaining consumer trust, Michael’s daily worries, some of the interesting industry developments, and how Covid has contributed to an acceleration in paid services.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[00:59] Introducing Michael and Martech Record[06:36] What’s top of Michael’s mind right now?[10:30] Three big sales and advertising shifts[14:12] Covid, subscriptions, and consumer trust[20:01] What keeps Michael up at night?[23:20] Interesting industry dynamics[26:31] Michael’s influential peopleConnect with Michael’s InspirationsLaura ViscusiAdam WeissConnect with MichaelLinkedInWebsiteEmailConnect with impact.comWebsite
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