Search is changing. Data is disappearing. Attribution is harder than ever. So what's a marketer actually supposed to control?

In this episode, Dave Yovanno sits down with Nick Wedewer, VP of Growth Marketing at Hims & Hers. Nick shares how he's learned to focus on what's controllable amid constant disruption in partnership marketing, from becoming an expert in one channel early in his career, to building measurement models that triangulate across data sources instead of chasing certainty that no longer exists. He and Dave dig into how growth partnerships create trust when first-party data disappears, why authenticity with creators is non-negotiable, and how generative AI is upending discovery itself. Nick closes with his take on where the marketing job is headed and why doubling down on creative judgment and real human trust may be the most durable strategy when the ground moves beneath you. 

This podcast episode was produced by Quill.