A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously.

In this episode, Todd Crawford sits down with Kaila O'Connor, Founder of KMO HAUS, to unpack the rise of Growth PR, a hybrid of public relations and affiliate marketing, reshaping how brands get discovered. Drawing on a decade in B2B PR before crossing into affiliate, Kaila shares how to pitch commerce editors like investors, why articles can become compounding revenue assets, and how flexible commission structures unlock premium brand placements and impressive growth. From how AI is reshaping search to why the best people in this industry never stop being students, Kaila and Todd reflect on why the future may still rely on the tools of the past.

This podcast episode was produced by Quill.